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Press Release Archive

Boys Stuff Launches New-Look Christmas Catalogue - 18/10/2004
Following the success of last seasons Boys Stuff catalogue which included the brands younger sister Girls Stuff, comes the introduction of other leading brands within the Stuff Group, namely ‘Minimotosandstuff’ and ‘Fitnessandstuff’ with a separate section for the ever growing ‘Road Safety’ product range. This move signifies the group’s expansion into other more specialised markets, making it the largest and most diverse collection of e-tailors in the UK.

The new catalogue, available from 10th October sees a stark communication of the brands maturity and development using more lifestyle images and cleaner graphics.
Guy Clapson the Managing Director of The Stuff Group comments “We’ve enjoyed great year on year growth since conception, but this years winter catalogue is set to take us to the next level. It’s Girls Stuff’s first Christmas, the launch of two new brands and Boys Stuff has the broadest most exciting product offering ever. The catalogue is bigger, more interesting and has a strong lifestyle feel. We have also invested much time and effort working with our printers and in-house technical department to enable us to fully personalise the book. For the first time, the customer or person who has requested a catalogue will know it has been produced especially for them, with a bespoke offer and their name is used throughout. It even talks to them about the last product they purchased. We are more dedicated than ever to providing great service for our existing customers, and of course acquiring plenty of new ones”

In terms of product scope the loyal following of Boys Stuff will be treated once again to the biggest and best selection of gadgets from around the globe. The new catalogue features its usual range of high tech wizardry including the smallest USB memory stick in the world, a seven function digital camcorder and a radio control humanoid robot. As well as refining the core product range, Boys Stuff has excelled once again in discovering some of the zaniest inventions around like the ‘Powerboard’ a motorised skateboard that reaches 10mph and ‘Ducti’ the wallet made entirely of super duct tape.

Since the birth of Girls Stuff, which was launched in the Spring/Summer catalogue the range has grown offering a broader spectrum of products with stronger personality. Not only does this range offer ‘Something Different’ but it also features more products that celebrate a return to the conventional consensus that women buy what they want and not what they need, items such as heart shaped pancake pans and man-shaped punch bags underpinning the collection are set to be popular festive gifts this Christmas.

Gadget Nation - 17/09/2004
(18 August 2004, The Stuff Group, Midlands, UK) Do the genteel inhabitants of Surrey really make better lovers than the boys from the valleys? Are Highlanders the most gadget-loving people in Britain?

Regional stereotypes might have been in place since before the great vowel shift, but sometimes there’s no denying that people living just one county away can be world’s apart. How else can you explain the results of a study conducted by the ever popular gadget and gift website, Boys Stuff?

Using the e-Pandora software system developed in-house over at Boys Stuff’s headquarters, the team have been busy tracking the country’s gadget demographic – looking at what’s popular, where. The results have thrown up some intriguing differences between the regions.

The La-Z-Boy armchair (the same one that Joey and Chandler used to test their fast draw skills on Friends) comes with built-in fridge, phone and back massager, providing the ultimate in lazy luxury. Obviously Liverpudlians are too busy making the most of the new City of Culture to have any need for such an indolent recliner. Over in Luton, however, they’re really putting the Bed in Bedfordshire, buying more La-Z-Boys than any other area.

The Omax and Orgasmatron vibrating back and head massagers may sell well in Jane Austin’s own county of Hampshire, but the Welsh are, surprisingly, having none of them. And nearly every region likes a game of Twister just before bedtime, except the Irish – the Twister duvet covers failing to excite the inhabitants of the Emerald Isle.

The citizens of the home counties of Surrey and Kent obviously enjoy their new fangled gadgetry with the largest percentage of the super slim credit card camera sales coming from the area. While, up the road, Londoners are too caught up in the rat race to stop and take photos of the sights the Capital has to offer: they account for the smallest amount of camera sales.

All that time spent in the seat of scholastic learning has left Oxfordians desperate to get into the tiny saddle of a MiniMoto Ducati Fila motorbike. But the Yorks and Lancastrians are once again at odds, with the Lancastrians seeking more MiniMoto thrills than the Pleasure Beach can offer, while the stoic lads of Yorkshire keep well away from the saddle.

But it’s the Scottish Highlands where Boys Stuff’s gadgets are pretty much universally popular; with the Scots responsible for a fair proportion of all sales. All sales, except the Robosapien robot, that is. Why the Highlanders didn’t fancy a fully programmable walking humanoid robot that can pick things up, dance, do Kung-Fu and perform so many other tricks, is anyone’s guess. Back in England with the Luton La-Z-boys, however, the snoring and belching robot is proving the perfect companion.

As Guy Clapson, MD of Boys Stuff explains, “the e-Pandora software was developed to make selling our products as efficient and automated as possible. However, it’s also meant we can have some fun finding out what makes certain areas tick.” And he’s as intrigued with the results as the rest of us. “Some of the results have been truly strange, and we’re still trying to fathom a few of them out. We’re not sure why the Welsh don’t like the Orgasmatron, or why people living in Bedfordshire love their La-Z-Boys so much. But it seems that people in different regions really do think differently from their neighbours.”

Who`s The Daddy? - 16/09/2004
Taking over the world is no easy task and Robosapien will need more than personality and humanoid intelligence to do it. Queue baby bot, a smaller, lighter and more manoeuvrable replica of the original. Unlike his master this little fella is unable to perform all of the same tricks, so it is certain that apart from the cute-stakes Robosapien 1 is still and always will be the Daddy.

Despite their plans for world robo-domination Boysstuff feel it would be cruel to split the pair so whenever you buy one full sized friend his little brother will come absolutely free. Just be careful when you leave them alone . . . remember Toy Story . . .

Stuff Group Strengthens PR & Marketing Team - 14/09/2004
Gadget and Gift e-tail and mail order giants The Stuff Group has appointed its first dedicated in-house PR and Marketing Manager, Hannah Sanders. Hannah will work alongside the company’s incumbent London based agency, Beam which was appointed in February this year.

Hannah’s role will primarily focus on The Stuff Group’s core brands, including one of the UK’s leading gadget web sites, www.boysstuff.co.uk and the recently launched sister site www.girlsstuff.co.uk.

With a strong background in the entertainment sector, Hannah will drive the company’s marketing activities and will look to develop strategic alliances with appropriate third party brands.

Beam will continue to direct the company’s media relations activity, incorporating an extended brand campaign in addition to the essential product focused media relations programme.

Guy Clapson, Managing Director of The Stuff Group Retail comments, “These are exciting times for our company and we’re looking forward to really building the group’s PR and Marketing activity over the next 18 months. Product PR will always play a big part in the success of our business, but we’re also looking forward to further developing the personality of our brands with innovative and exciting PR and Marketing activity”.

Boys Stuff was launched in 1997 and is regarded as one of the UK’s leading gadget and gift retailers. This year The Stuff Group launched the sister site Girls Stuff, and plans are now in place to diversify into other more specialised industries.

Stuff . . . It`s Not Just For Boys - 15/03/2004
(Boys Stuff, UK, Monday 1 March 2004) The UKs leading providers of seriously fun products, www.boysstuff.co.uk, is set to launch the latest issue of its award winning* catalogue. But this time, its not just for Boys . . . .

The Spring/Summer edition will present the first glimpse of the eagerly awaited Girls Stuff product range. Positioned as offering "Something Different", the Girls Stuff range is a mix of new health & fitness products, brilliant ideas for the home and cool new gadgets.

As for the boys stuff, loyal customers can look forward to a fantastic selection of the latest and greatest products - from the Must Have robot of the year to ridiculously large remote control planes to Boys Stuffs exclusive range of weird and wonderful, fun packed summer products and gifts.

Guy Clapson, Head of Retail, for both Boys Stuff and Girls Stuff comments, " The Girls Stuff brand will mirror the brand values we have created for Boys Stuff, whilst proving to have its own distinct personality. Boys Stuff is about exclusivity, innovation, quality and most importantly, its about fun - these are the values were passing on to the Girls Stuff brand.

Guy continues, "As obvious as it might sound, what were doing is creating a site and catalogue that provides products for girls - but its not solely targeting a female audience. Were anticipating that the customers will be split 50/50, with girls purchasing for themselves and lads finding inspiration for their ladys gifts".

The Boys & Girls Stuff A5 sized catalogue will begin distribution during March, and be hitting the doormats of nearly one million customers throughout the UK.

Guy says, "We feel that the new catalogue is our strongest yet. As with all businesses were constantly learning from experiences and applying that knowledge to improve our offering. The new catalogue has a whole range of great new products and well be closely monitoring the initial response to Girls Stuff. He continues, " Its an exciting time for the group and were looking forward to building both brands significantly this year"

Boys Stuff in Internet Magazine - 17/12/2003
Boys Stuff is a popular online store for the newest gadgets and boystoys. It appears to target the seasoned FHM or Maxim reader, although its clearly trying to woo the ladies, too.

The homepage is a cacophony of photos, we also found the prices cheaper than most of the other sites. registered users are able to keep track of their order history, print invoices, manage their address books and credit card details and receive email alerts for whenever special occasions crop up. Delivery was also swift, provided by the almost always reliable Parcelforce. "Providing your order is placed by 3pm, our hardworking distribution collegues will sweat their nuts of to get your stuff to you as quickly as possible." the site says reassuringly. My order receipt included a special message from the MD himself, who promised to deal with any problems: "We try hard to please, but occasionally we mess up. If we dont meet your expectations, please email me directly and ill have the b*****d responsible shot. This is followed by the information that shootings will take place using rubber-band guns.

There are some cool things on the site - like the Lizard Lounge Arcade Table, miniture motorbike racers, and heaps of spy cameras and bugs. For orders over £200, theres a buy now pay later option, provided your willing to undergo a credit check. My order arrived before any of the others - on Monday morning after shopping the Friday before-and was packaged excellently. A nice inclusion was a glossy 52 page catalogue to flick through and encourage us to shop again.

Glory For Boys Stuff At The ECMOD 2003 Awards - 19/11/2003
The Boys Stuff team are delighted to announce their success at the mail order industrys most prestigious awards ceremony. Boys Stuff are now the proud winners of a European Catalogue and Mail Order Days (ECMOD) 2003 Award.

Since their inception in 1990, the ECMOD awards have become universally accepted as the benchmark for catalogue and mail order success. Sector experts from the UK, USA and Europe select a handful of companies from literally hundreds of entries for their final nomination shortlist. After making this shortlist in their first year of entry in 2002, Boys Stuff are delighted to announce their receipt of the 2003 Best Catalogue Makeover Award.

Just to be nominated for an ECMOD Award in 2002 - our first year of entry - was honour enough. So to win this year is a major success and a genuine thrill for everyone at Boys Stuff. The calibre of the other names on the nomination shortlist, including Scotts of Stow, Charles Tyrwhitt, Avon Cosmetics and Laura Ashley, emphasises the respect and prestige the ECMOD awards are held in within the mail order industry. We wont be resting on our laurels though - the entire team will be working harder than ever to repeat this success in 2004!
Richard North, Managing Director

Over 800 representatives of the industry from across Europe attended the glittering awards ceremony, hosted by comedian Tim Brooke-Taylor, at Earls Court on November 20th. Boys Stuffs success at the awards comes in a year that has seen a 500% increase in the Boys Stuff catalogue mail-out to circa 1.6m/year, the receipt of an Internet Magazine award for Best Gadget Company and the recent acquisition of the Gadgets.com brand.

Boys Stuff Clear Winner In Internet Magazine `Secret Shopper` Test - 10/11/2003
www.boysstuff.co.uk is the UKs best online gadgets and toys store. Thats the opinion of Internet Magazines Secret Shopper in a recent test.

Secret Shopper is a regular feature of Web bible Internet Magazine. Seven leading gadgets and toys sites were tested anonymously by reporter Kim Gilmour, and the results show Boys Stuff as a clear winner. Praised for professional, swift service and great prices, with an A+ for super-fast delivery, www.boysstuff.co.uk was the only site tested to achieve the maximum 5 Star Rating.

Obviously were delighted with the results of the Secret Shopper test. To receive such high praise from Internet Magazine, one of the industrys most respected publications, is fantastic, but knowing it comes from a customers point of view is especially pleasing. We constantly strive to enhance and improve customer service and have invested significantly in training and increasing staff levels over the last 12 months. Its fantastic to have such positive proof that our measures have been successful.
Guy Clapson, Business Manager

As well as being the fastest to deliver of all the companies tested, Boys Stuff were also praised for their lower than average prices, order tracking facility and personal touches, such as the delivery note from the company MD. Summing up, Internet Magazine says Boys Stuff deliver the goods in every sense.

Boys Stuff are also ready to respond to the one criticism of the site - that the range of products appealing to women is limited. 2004 will see the launch of www.girlsstuff.co.uk, a new website with a wide range of female orientated gifts, run on the same principles that have made Boys Stuff the countrys top gadget site. Watch this space!

September 2003 - 15/09/2003
Boys Stuff Launch New Autumn/Winter Brochure

The launch of the Boys Stuff Spring/Summer brochure was perhaps the companys biggest marketing gamble yet, with dramatic changes to the size, layout and company colour scheme. But if endorsement of these changes was needed, customer feedback has provided more than enough:

Love the new brochure - looks great. Reckon this has some of your best toys yet! - Richard Green

Its brilliant - 10 out of 10! - Gemma Goudaillier

Great gifts, Great witty punchlines - Justine

Thanks for the laughs and for not being stuffy. Makes a fab change - Julie Millward

The brochure is clear, well set-out and humorous - Jaq Singh

Just received the new brochure and Im very impressed. Much prefer the new size - easy to slip in your briefcase or whatever. Like the new colour scheme too! - Andy Dartmouth

Average customer rating of brochure through Tell the Boss - 9.45 out of 10

The Boys Stuff team have taken this positive feedback on board to make the Autumn/Winter brochure an even bigger success. Recognised by leading mens lifestyle magazines as the ultimate Christmas wish-list, it features over 120 brand new products, including 2003s biggest must-have, the Twister Duvet Cover.

Keen to continue the innovation begun with the Spring/Summer brochure, Boys Stuff consulted with some of the biggest and most successful names in the mail order industry for pre-production advice on the Autumn/Winter brochure. Business Development Manager Guy Clapson explains:

We set ourselves the task of utilising the many tips and techniques picked up from ECMOD and various brochure workshops throughout the year. Having worked closely with expert brochure consultant Ray Morris-Hill and mail order guru Nigel Swabey, we have incorporated their analytical approach into the testing and measuring of all our mailings from summer onwards. Armed with this information, we have increased our Xmas mailing to 1m for winter 03 - an increase of almost 1000%! Weve also targeted our mailing much more specifically, and have produced no less than four different versions of the brochure to suit various customer bases. If forecasts prove correct, we could easily be sending our brochure out to treble the people this time next year!

August 2003 - 15/08/2003
Massive Growth Means Bigger Premises For Boys Stuff

After a period of sustained growth in sales, Boys Stuff are pleased to announce the companys relocation to new larger premises in Bilston, West Midlands.

The new Stuff Group headquarters are more than three times the size of the groups previous home, and will house Boys Stuff plus our sister companies WOW! Stuff and Gadget Stuff under one massive roof. The move is the result of months of careful searching for the right premises, and is a key part of the preparation for Boys Stuffs biggest ever catalogue print run yet this autumn of 1.5 million!

Bigger, better premises were a natural next step for a company experiencing such a rapid growth in sales. By massively increasing our warehouse space, Boys Stuff can offer our customers an even greater selection of the worlds best gifts and gadgets while further improving our efficiency and service levels. Bringing the entire Stuff Group operation under one roof allows us to keep costs down; savings we can pass on to the loyal customers who have helped make us number one in the gadget market.

Guy Clapson, Boys Stuff Business Manager

Boys Stuff can now be found at Vulcan House Unit 1-2, Oxford Street Industrial Estate, Vulcan Road, Bilston, West Midlands WV14 7LF.

July 2003 - 11/07/2003
Gadgetstuff.com - the brand new brand from Boys Stuff

The brains behind Boys Stuff are proud to announce the launch of a brand new gadget website, Gadgetstuff.com. Gadget Stuffs aim is to bring you every new gadget under the sun: the weirdest, the wackiest, and most importantly, the best. If its new, exciting and innovative, Gadgetstuff.com will be the place to find it, for our customers and the media alike.

Boysstuff.co.uk has long been recognised as the number one place for boys toys and gadgets of all descriptions. While Gadgetstuff.com will still feature the best boys toys around, it will also cater for a much wider audience, with more gifts and gadgets aimed at women and a broader age range.

When searching for the latest, greatest gadgets for Boys Stuff, my team and I regularly come across excellent products that just arent quite right for the core Boys Stuff market. Gadget Stuff came about because we all felt everyone should experience the great service and product selection, which made Boys Stuff the best in the business. Gadgetstuff.com is for everyone from 6 to 106, male, female or undecided!

Guy Clapson, Business Manager and Senior Buyer

Gadget Stuff may be the new boy in town, but watch this space. If you want the very latest product at the very best price, Gadgetstuff.com will be the only place to go.

June 2003 - 15/06/2003
Boys Stuff Present The Ultimate Gadget Bible

Boys Stuff catalogues have been always been a talking point with customers, industry colleagues and the press alike. But with the launch of the brand new Summer catalogue, the awesome response has exceeded all expectations! As usual, the catalogue is packed full of the latest must-have gadgets and gift ideas, but has also changed its look and size, with a striking new A5 format.

The catalogue has halved in size, but customer response levels have doubled! Sales for the mid-year period have never been better, with more orders and higher order values. I believe this catalogue embodies all of our core values as a company and is a great template for the future. With that in mind were looking forward to our Winter edition, which will have even more of the latest and greatest products, and be reaching a massive 1.5 million people. Watch this space!
Guy Clapson, Business Manager

The new catalogue features several comprehensive gadget categories to guide customers through the wide selection, including Outdoors, Bachelor Pad, Spy and Car Gadgets to name only a few. This has inspired a leading mens magazine to describe the catalogue as The ultimate gadget Bible- and were not arguing!

May 2003 - 11/05/2003
Boys Stuff get serious Signing 6 figure deal with FHM

Market leaders and gadget addicts Boys Stuff will be unveiling their new look branding and commitment statement this month. The launch of the new branding will appear in FHMs August issue, and will be the first of a series of 12 full page display advertisements appearing in the magazine over the next year. The signing of the six-figure sum deal marks a turning point for Boys Stuff.

Since 1997 the Boys Stuff mission has always been to be The One Stop Shop for Big Boys Toys. To specialise in gadgets you cant get on the high street. Now that were well established as the leading gadget company in the UK, with 1.3 million visitors to our website per month, we want to reassure our existing and new customers that were not resting on our laurels. Boys Stuff are more serious than ever about our search for the ultimate gadget, and giving 110% for our customers. Get ready for Serious Fun!
Richard North MD

"Every month over 3 million 16-34 men turn to FHM for entertainment and information. The deal with FHM and FHM.com will play an important part in establishing the new branding and commitment statements for Boys Stuff positioning them ahead of the competition."
FHM

Boys Stuff have worked with West Midlands agency Connect on the concept and interpretation of the brief;

Commenting on the work, Account Director Neil Close, said: "Weve teamed up with Boys Stuff to develop a long term brand building campaign that will push them even further ahead. The creative weve developed lives up to the innovative style of the company with a distinctive look and attention grabbing headlines. Well also be working closely with the team to track this personality through everything they do - right down to how the phone gets answered. And on top of all of this theres the added bonus that we get to research all of the kit."

Boys Stuff are also launching their new Summer Catalogue 2003 to incorporate the new branding and an extra surprise is that the size is even more portable than ever, A5 size suitable for your pocket or bag, so you can gaze at your favourite gadgets 24/7!

April 2003 - 10/04/2003
Boys Stuff keeps your sunbed safe with the new RESERVED Towel

Committed as ever to our quest to bring you innovative, unusual and fun products, Boys Stuff introduce the new RESERVED Towel.

After the huge success of the famous ARSE/FACE Towel comes the new does what it says on the tin fun towel. Theres no simpler, or funnier way to make a statement and reserve your territory on the beach this summer. It features a waterproof pocket for displaying one of the national flag cards provided, or even giving fit beach babes your details with the ID card.

Were proud to say the RESERVED Towel was invented right here at Boys Stuff. It was such a hit with our testing department that I knew it would be with our customers too. Not only does it save your sunbed, but it gives you the chance to show your patriotism - and have a good-natured go at the sunbed-nabbing Germans while youre at it. And considering it can help you pull too, we reckon youve got to find a space in your suitcase for it.

Guy Clapson, Business Manager and Senior Buyer

The RESERVED Towel is just one of over 100 brand new products to feature in the Boys Stuff summer brochure. Reserve your copy today to make sure this summer is one of serious fun!

March 2003 - 15/03/2003
Brand new venture for Boys Stuff

After their huge success in the big boys toys market, Boys Stuff are delighted to announce the expansion of their range to include a brand new selection of adult-orientated products. Launched last month, early sales figures suggest Erotic Stuff will be as big a hit as the traditional Boys Stuff range.

The aim behind Erotic Stuff is to avoid the tacky products and sleazy sales pitches that so often blight the adult market. When selecting the initial product range, high quality and attractive and discreet presentation were recognised as essential factors. Fun, not Filth, is the mission behind the new direction.

We are extremely confident that this is a market in which we will excel; we know good products when we see them, and offer the reassurance of quality people expect from Boys Stuff. Its our pledge to make sure our customers dont have to enter the world traditionally associated with this type of product. We will be absolutely discreet and nothing will arrive on the doorstep or in the inbox which people wouldnt want their Gran to see. High quality products and service for fun loving people!

Guy Clapson, Business Manager

The Erotic Stuff range is a varied one, including everything from romantic weekend kits to more intimate personal pleasure toys. The products have been carefully selected from the UKs premier suppliers, and the current selection is only the beginning of what is set to be a major part of Boys Stuffs future development.

February 2003 - 19/02/2003
Search for a new face of Boys Stuff

Here at Boys Stuff we are not just content with giving our customers opportunities to purchase great gifts. Were also giving them the chance to become stars with our search for the new faces of the company! So far we have had hundreds of entries from budding models as we search for the male and female Faces of Boys Stuff. Its our very own Model Behaviour search, with the amazing exposure of association with a leading e-tailer.

Not only will your mug shots be used in our brochure, currently received by 1.5 million people, but the lucky winner will also feature in the national press on a regular basis. This is great exposure for anyone who thinks they have the talent, and judging by the current candidates, it will certainly be a difficult job to choose. Get family and friends to vote for you! Boys Stuff always want to take the experience one step further for their customers, so the winners will be invited to come and spend a few days at Boys Stuff HQ and play with lots of gadgets and gizmos and be treated like stars! Paul Weaver, Design Manager.

Check out www.boysstuff.co.uk for information on how to enter - hurry up, the closing date is the end of April!

January 2003 - 15/01/2003
1.4 Million - Best Ever Figures For BoysStuff.co.uk

Whilst many gadget and toy sites focused solely on taking customer orders over the Christmas boom period, Boys Stuff are proud to say they have managed to continue fulfilling their customer promises - getting deliveries out on time, bringing the latest greatest products first to market, keeping the site constantly updated, and maintaining a high standard of customer service - whilst dealing with increased customer orders and a mammoth amount of visitors to Boysstuff.co.uk.

An astounding 1.4 million visited the Boys Stuff web site during December 2002, and this number has been carried over into January 2003.

This has been an amazing period of time for Boys Stuff and we are really honoured that so many people visited our site and ordered with us! It is even better to see that these 1.4 million visitors didnt just come to the site for Christmas purchasing; it appears that they have returned and told their family and friends about us in January 03. This proves what we have been saying for a long time - BoysStuff.co.uk is not a seasonal web site, but fulfils every gift buying need for yearly events, and of course that personal indulgence.
Paul Weaver, Marketing Manager

Boys Stuff was established in 1997 when it seemed the E boom was ending and consumers were losing trust in the online offering. With the ethos of Boys Stuff and failing business moulds to learn from, founder Richard North knew not to make the mistakes other companies had made and rush in. Instead he found the key to online success was to invest time in the business model and constantly remember the business offering - The One Stop Shop For Big Boys Toys.

"Our increasing customer base, brought to us from the amount of people who register for our catalogue, our massive traffic and number of returning visitors is the best proof that our on line offering is one of the best available".
Mavroudis Perivolaris, IT Director.

2002 has been a great year for BoysStuff.co.uk and from the early signs of 2003 Boys Stuff are heading in the right direction for dominating the gadget market. Keep your eye out for the launch of the 2003 Summer catalogue and the launch of 100s of new gadgets!

December 2002 - 15/12/2002
<>Boys Stuff gives good Customer Service

At one of the most important times of the year to rely on getting your order on time, Boys Stuff have come up trumps! All year round Boys Stuff prides itself on 100% commitment and dedicated Customer Service, that is why they have pulled out all the stops to make this a Christmas of excellent Customer Service to remember.

"Unlike other retailers we see the job through from start to finish and always focus on our customer requirements and needs, leaving no stone unturned to make our customers happy. The Customer is our priority".
Michael Challoner, Customer Service Supervisor

With this focus in mind, Boys Stuff have had a very successful 2002 and Christmas period. With an astonishing level of parcels being despatched on a daily basis.

Boys Stuff is in a fortunate position, as it is not a seasonal business which experiences an influx of new Customers because of a spending trend. Boys Stuff experience a high level of return Customers throughout the year, with a repeat spending pattern of 6-8 weeks, and many Customers come to buy from Boys Stuff as they have been recommended by a friend, member of family or partner who believe in our brand and enjoyed excellent Customer Service.

"2002 has been a great year for Boys Stuff and our Customer Service has gone above and beyond the call of duty for all our customers! Thanks to you all our customers"
Paul Weaver, Marketing Manager

November 2002 - 01/11/2002
Winter Catalogue a Smash Hit for Boys Stuff

Customers and the Press alike have praised the new Boys Stuff winter catalogue, the biggest yet at 48 pages.

The new catalogue is set to be the companys most successful yet, further establishing Boys Stuff as a strong player in the mail order market. We are immensely proud of our new catalogue and delighted with the response weve received, said Paul Weaver, Marketing Manager and Head Designer at Boys Stuff. Weve gone for a glossy, upmarket look that wouldnt look out of place on a coffee table alongside quality mens magazines.

Boys Stuff are particularly proud of the fact that production of the catalogue is carried out 100% in-house. Because we do all our own design, copywriting and photography, our vision for the catalogue is fully reflected in the end product, says Paul Weaver. Our dedicated team have an understanding of the Boys Stuff ethos that just wouldnt be reflected in an agency-produced catalogue.

The catalogue features many of this years must-have products, including the famous musical Chameleon Phone as featured in the BT advert, plus classic Boys Stuff gadgets.

October 2002 - 15/10/2002
Boys Stuff Ltd winners in ECMOD2002 Awards?
Wolverhampton-based company Boys Stuff Ltd are pleased to announce they have been shortlisted for the prestigious ECMOD2002 awards.

European Catalogue & Mail Order Days (ECMOD) awards reward the highest standards in the catalogue and mail order sector of the retail industry. The independent judiciary panel have described this years entries as being of an exceptionally high standard and described selecting the eventual shortlist as an arduous task. The fact that Boys Stuff are joined on the shortlist by respected retailers such as Marks and Spencer, Argos and Laura Ashley underlines just what an achievement it is for a relatively young company to receive this honour.

It is very exciting to be nominated in the industrys premier awards, and a great accolade to the work put in by our dedicated team , says Darren Trice, Financial Director at Boys Stuff. We have been nominated ahead of our competitors, reinforcing our position as the number one Boys Toys Mail Order retailer. We are also exceptionally proud of the fact that this is a real local success on the national stage.

Boys Stuff, the one Stop Shop for Big Boys Toys, has strong roots in the local area. The company, founded in 1997, was originally based in Willenhall before moving to larger premises at Merryhills Enterprise Park, Wolverhampton in 2001 to cope with the vast growth in customer base and product range.

Well keep you updated on our progress.

September 2002 - 11/09/2002
Boys Stuff are proud to announce the launch of their new improved website. While it hasnt changed that much looks-wise, the clever bods in our I.T department have made loads of technical innovations to make one of the most user-friendly sites on the web.

The new BoysStuff.co.uk site rocks! Developed 100% in house, it uses the latest technology to ensure we please gadget-lovers across the planet. International shipping is calculated at the exact prices and the download time is faster than any site in our sector.
Mavroudis Perivolaris, I.T Director

Waiting impatiently to play with your new toys? Simply view your account to track the progress of your order. If youre so impressed that you want to come back again and again, our secure system will store your details for you.

Our new advance search engine means theres no danger of missing out on what you want. Our system will search through the entire description of each product and make sure you can view all matches. And if you spot the perfect gift for a friend, use our personal calendar facility to remind you up to one month in advance that its time to splash the cash. And thanks to our Live Stock information, we will never process an order we cant deliver because you will always be aware if a product is out of stock, even if the last one was ordered 30 seconds previously.

We have taken on board all our customer feed back and spent hours trying other websites out to compile what we like about certain sites and what we dont. Things like remembering dates of birthdays, not having to re-register constantly and knowing when your order will arrive are important to our customers.
Richard North, MD Boys Stuff

August 2002 - 15/08/2002
Bringing products first to market is a speciality of Boys Stuff, and in July 2002 Guy Clapson, (Boys Stuff Chief Buyer), was elated to find the Keyring Kamera.

When I saw it, I knew this product was a must for us, and I just had to get it first for our customers, said Guy.

Boys Stuff are currently selecting products for the Christmas Brochure which will feature100s of new products, from the latest RC Desk Top Cars to Spy Stuff, and of course a wide selection of tiny Digital Cameras.

The Keyring Kamera features digital camcorder and web cam facilities, as well as a digital camera capable of holding up to 300 hi res images.

We are frequently awarded by Web User magazine for our excellent value and quality of products. The Keyring Kamera is definitely a winner in both these categories. We have 100s more exclusive products coming to Boys Stuff, this year and in 2003, keeping our unique brand at the forefront of present buyers minds. You aint seen nothing yet!

July 2002 - 15/07/2002
Web User Magazine, which comes out fortnightly, has awarded Boys Stuff with the accolade of having "The Best Bargains On The Net". "Is it a bird? Is it a plane? No, its a remote controlled helium – filled UFO that is apparently great for dive bombing the dog. The balloon, powered by three microlite motors, is up for grabs at gadget heaven Boys Stuff", writes Web User. "We are honoured to receive such great praise from the industry leading consumer magazine, it is a great achievement for all the Boys Stuff team." Paul Weaver, Boys Stuff Marketing Manager.

June 2002 - 12/06/2002
Sunday Express S: 2 magazine, one of the items as a Must Have in your Personal Space is our FingerBEATZ. "Select a tone-setting from five available choices and a background rhythm, if required - hip hop, rap or a gentle melody - and youre the next Daniel Beddingfield" Writes Sarah Smith. Pump Up The Volume was compiled to give the music lover the insight into the latest gadgetry in the market. "FingerBeatz has been a phenomenon since it was selected 6 months ago. This has been a hit with our customers and is going to be massive for Christmas" Paul Weaver, Marketing Manager Boys Stuff.

April 2002 - 20/04/2002
Web User Magazine selected Boysstuff.co.uk to feature in a review of "The Best Bargains On The Net" " We search the web for the best bargains for consumers and make sure they know where they can get their hands on them. We look forward to working closely with Boysstuff.co.uk this year and we know they offer quality products at affordable prices!" Said C.Woffenden News Writer for Web User. The product, which was featured, was the Chairman of the Board a remote controlled model skateboard and rider. Plus, to make sure youre not drunk in charge of the skateboard you could also pick up a half price keyring breathalyzer for £6.99

March 2002 - 15/03/2002
Sexpert Lou Paget gave More! magazine her top tips to turn up the heat in the bedroom, issue 364. Lou chose The Pocket Masseur as her number 4 must have, not only because it is probably the biggest selling Sex Toy in the USA but because it hits the spot when you need it the most, "...believe me, it all becomes so much more enjoyable with this..." Lou said. "...Now we have discovered this little device that slips onto the end of your fingers, it can give you a very good buzz indeed!"

February 2002 - 13/02/2002
"Boys Stuff as popular as West Life"
BBC Online have been running a competition in conjunction with Boys Stuff to win a Casio Wrist Camera Watch, where the entrants had to answer a question about the forthcoming James Bond film. Such was the response to this competition that it has become one of the most successful competitions the site has run to date .

"We are thrilled with the response we have had to this competition. At the BBC we make every attempt to uphold our reputation for impartiality and Boys Stuff were very generous with the high quality of prizes they offered and asked no favourable publicity in return. We are really looking forward to the next competition we run with Boys Stuff" said Richard Crompton. "The last competition which generated this amount of interest had a prize to meet the boy band West Life!"

January 2002 - 05/01/2002
Cruel Winter on Trouble TV -Cruel Winter is running from 1st January 2002 for four weeks. Boys Stuff were asked to supply several products to feature in tasks, the Pro:Go, Photons and Spy Kit were amongst those chosen. The contestants had to survive the Cruel Winter tasks, which were anything from eating chickens bones to taking bribes in order to win the £10,000 star prize. "Boys Stuff products were excellent for the show because with their help we were able to trick people with the Spy Kit and frustrate them by making them Pro:Go for their dinner. Cruel Winter has been highly interactive and we knew Boys Stuff would be the ideal partner on line" commented Lucy Buck - Research Manager for Cruel Winter.

Each issue Web User scour the net to find the best deals on a popular products. Six sites where chosen to face the challenge only we could live up to our reputation. " The Marvellous Boys Stuff storms this Shopping Challenge with a massive saving of £50. This highly entertaining site is packed with bargains, easy to use, and even lets you choose what time your order is delivered: daytime, evening or Saturday." Andy Shaw, Web User

December 2001 - 27/12/2001
Have you heard the one about The Mikro-Bike, Boysstuff.co.uk and The British Comedy Awards?
Well, Boysstuff.co.uk were invited to sponsor the British Comedy Awards 2001 making this years awards a night to remember.
This celebrated award ceremony is held annually at the LWT Studios in London and is famously hosted by Jonathan Ross.

Sales revenues December 2001 - 19/12/2001
Boys Stuff and Boys Stuff Design achieve record sales as dominance of the adult male gadget and gift market continues. First month brochure sales exceed target by 86%.

September 2001 - 05/09/2001
Boys Stuff Ltd sales increase dramatically as the focus on product selection adds over 50 products to the extensive range through August/September. "Year on year sales are substantially up as our brand awareness and adult male gadgets and gifts positioning becomes even more defined. Its pleasing to hear the comments and compliments from our surveys which consistently show the Boys Stuff brand is readily understood and recognised as the leading brand by our target market" said Managing Director, Richard North.

August 2001 - 02/08/2001
Marketing initiatives see year on year UK website traffic (unique visitors) quadrupling.

July 2001 - 15/07/2001
Boys Stuff Design launched. A sister company to Boys Stuff Ltd but operating on an arms length basis, Boys Stuff Design is an import and distribution operation dedicated to sourcing the latest and greatest adult male gifts and gadgets from around the world. With a dedicated team of experienced business to business executives Boys Stuff Design operate autonomously from Boys Stuff Retail Ltd.

June 2001 - 23/06/2001
Its Official! Boys Stuff Are The Best Retailer Of Gifts and Gadgets for Men...

After rigorous testing, Web-User - the highly respected independent web review magazine - has awarded Boys Stuff the prestigious 5 Star Award for excellence. We beat Dixons, The Gadget Shop, Innovations & others to win the award and were chuffed!

Jan 2001 - 15/01/2001
Boys Stuff join the "Big Boys" league, following substantial investment.

Boys Stuff Limited, the West Midlands based "One Stop Shop for Big Boys Toys", announced today that it has raised substantial capital to support its significant expansion plans; enhance its back-office systems and fund its relocation into a purpose-designed European Logistics centre. "We are delighted to have concluded this deal with a group of Business Angels - experienced business men and professional investors - led by Mike Hurney and Brian Androlia" said Boys Stuff Managing Director, Richard North. "The funding, which places a multi-million pound valuation on our Group will enable us to build on our market-leading position in the supply of gifts, gadgets and gizmos to 18-40 year old males; by extending our brand to offer GadgetStuff.

"My co-investors and I see literally dozens of business plans, but what struck us so forcefully about Boys Stuff was the Marketing, brand building - and plan-execution skills of the founders, Richard North and Peter Bowdler. Here were not simply two bright young guys with an idea, but a team who had previously created a sector-leading brand in marketing and fulfilment. With Boys Stuff they have created a structure that really works - and material sales revenues with excellent growth", stated Mike Hurney - lead investor.

"We have appointed Mike Hurney and Brian Androlia to our Board as non-executive directors and their combined experience in developing and managing technology related business will be invaluable. Boys Stuff would also like to thank the other 2 prospective Venture Capital and Investor funds for their offers and interest in the business", concluded Richard North.

EDITORS NOTE:
Mike Hurney sold his IT services business, Open Integration plc in May last year and subsequently has been an active investor in e-commerce, Internet and technology businesses.
Brian Androlia was formerly Vice President of Mitsubishi Electric, PC Division and is an active Director in several other high tech businesses.