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Become a affiliate... was launched in 1999 to provide a haven for Boys Toys and all things cool.  It has since grown substantially and in 2006 was classed as an eSuperbrand.

Currently can boast that it offers the largest range of gaming chairs of any retailer (online or offline) in the UK. Many of the gaming chairs are either Exclusive to, or UK firsts for or Best Price on the Web! 

We now sell hundreds of products including the following categories:

  • Gadgets
  • Gaming Chairs
  • Boys Toys
  • Remote Control
  • Sports and Games
  • Bachelor Pad Products
  • Naughty and Booze
  • Girls Stuff thrives on selling innovative, naughty, edgy and new products, and we are constantly updating our product range to ensure we remain very competitive in the current market. Our product range sells very well all year and particularly well in the Christmas season, so you can be assured of good sales at any time.

We support the brand throughout the year with large consumer advertising and PR campaigns targeting all the major newspapers; Daily Mirror, The People, Daily Star, etc, and magazines; FHM, Front, Loaded, T3, etc, so brand recognition is reassuringly high, making affiliate sales easier.  We also promote the brand by taking large exhibition stands at leading consumer shows such as GameFest, Top Gear, and Gadget Show Live.


Boys Stuff Affiliate Program Details

Our program is being fully managed Optimus Performance Marketing in conjunction with WebGains.

Commission:     12% 

Cookie:               30 Days

PPC Policy:          Brand Name Bidding is not permitted on this program.

Affiliates are not allowed to use any display URL that contains Please negative match keyword and brand related items. Affiliates found bidding on restricted terms may have pending transactions cancelled and /or face temporary suspension from the program. are very happy to work with affiliates who wish to cover generic terms across all major search engines as long as this is compliant with the aforementioned restrictions. pay commission to the last referring PPC Referrer only.

Voucher Code Policy:-

If you wish to promote discount codes then you must contact us directly and we will issue you with a unique discount code via email.

Using/promoting discount codes not provided in this manner will result in pending transactions being cancelled and/or suspension from the programme.  We note down the exact date each discount code is issued to an affiliate.  Therefore, if an affiliate promotes a discount code prior to officially requesting it then all sales / commission generated through that code prior to the issue date will be declined. This course of action is required as affiliates wishing to promote discount codes need to be set on a new commission level which is financially viable.

Finally, if a customer that has been referred to us by an affiliate, uses a discount code that we have not issued directly to that affiliate, we will have to decline the commission on that sale.